Inside Sawayo

Welcome Axel: Our new Entrepreneur in Residence

Axel Winckler joined our team on 1 December 2021. The former Zalando employee and company founder sets a new focus as Entrepreneur in Residence.

Once again, we are pleased to welcome a new member to Sawayo: Axel Winckler, an experienced marketing expert, will be our Entrepreneur in Residence, driving marketing and sales forward.

After graduating with a degree in business administration with a focus on marketing and management, Axel worked for five years in the e-commerce division of the then nascent online mail order company Zalando before taking the step of founding a company himself. As co-founder of realbest.de, he built up Germany's first digital sales platform for real estate. He then took over responsibility for the online shop at Dopo Domani as Head of E-Commerce.

Axel's expertise in marketing and sales, coupled with his hands-on mentality and determined entrepreneurial spirit, make him an ideal fit for the Entrepreneur in Residence position.

What Axel says about himself:

"My life and my work are guided by the motto 'can't do, don't exist'. If I do come across a problem, I break it down into its individual parts until I understand it and find the right solutions. Together with the dedicated team at Sawayo, we will always find the right solutions and not let any problem stop us!"

Welcome aboard, Axel!

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December 4, 2023
By 
Bjarne Wilhelm