Sawayo Insights

Welcome Axel: Our new Entrepreneur in Residence

Axel Winckler joined our team on 1 December 2021. The former Zalando employee and company founder sets a new focus as Entrepreneur in Residence.

Once again, we are pleased to welcome a new member to Sawayo: Axel Winckler, an experienced marketing expert, will be our Entrepreneur in Residence, driving marketing and sales forward.

After graduating with a degree in business administration with a focus on marketing and management, Axel worked for five years in the e-commerce division of the then nascent online mail order company Zalando before taking the step of founding a company himself. As co-founder of realbest.de, he built up Germany's first digital sales platform for real estate. He then took over responsibility for the online shop at Dopo Domani as Head of E-Commerce.

Axel's expertise in marketing and sales, coupled with his hands-on mentality and determined entrepreneurial spirit, make him an ideal fit for the Entrepreneur in Residence position.

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What Axel says about himself:

"My life and my work are guided by the motto 'can't do, don't exist'. If I do come across a problem, I break it down into its individual parts until I understand it and find the right solutions. Together with the dedicated team at Sawayo, we will always find the right solutions and not let any problem stop us!"

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Welcome aboard, Axel!

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